Jennifer Prendki is the Head of Data Science at Atlassian, where she uses Big Data and Machine Learning to create products that help other companies change the world. Her original area of expertise is particle physics, a field aiming at measuring subtle signals through the analysis of vast amounts of data. Before joining Atlassian, she worked as a data scientist in the financial, advertising and retail industries, both in public companies and early-stage startups. She loves to evangelize the key role of Data in the industry and is a member of the expert panel at the International Institute for Analytics.